TSN Release

After beginning Emma’s Winter Bundles in November 2020, I received a lot of media attention for the next few months but everything really took off on Bell Lets Talk Day in January. TSN decided to create a mini-documentary about my project and efforts to make a change. Everybody involved did such an amazing job at capturing what Emma’s Winter Bundles is truly about and I could not be more thankful as they really helped the initiative take off!

The video was released before the broadcast of every Canadian NHL game that evening and I had thousands of people reaching out to me from all over the country offering their help, donating, and offering to become sponsors. It was absolutely surreal. In 48 hours, I made approximately $26 000 from that video release, had more than 5 sponsors, and got offered to work out of the Holiday Inn Downtown Ottawa in their board rooms so I could expand the project and not do everything on my kitchen floor . . . !

Everything changed from that day. The amazing support I received from across the country from that point on allowed me to help hundreds of people and get so many others involved in my project and raise awareness about homelessness!

Huge thanks to Matt Dunn, James Duthie, and the film and audio makers from TSN for making the video possible:)